Jaime E. Sidani, PhD, MPH, CHES

  • Assistant Professor of Public Health
  • Center for Research on Behavioral Health, Media, and Technology

Jaime E. Sidani, PhD, MPH, CHES, is an Assistant Professor of Public Health and a core faculty member of the Center for Research on Behavioral Health, Media, and Technology. Dr. Sidani is also a Certified Health Education Specialist. She joined the Center for Research on Health Care in 2011 after practicing as a university health educator for 5 years. She is a key player in studies conducted at MTH and continues to develop novel approaches in assessing and tracking health behaviors. Her main research interests include adolescent health behavior and tobacco use prevention, with a specific focus on media and technology.

Dr. Sidani is on Twitter at @jaimesidani. She enjoys traveling, restoring her old house, and occasionally placing in her age group in road races. She lives in Sewickley with her husband, three children, a grumpy cat, and the world’s oldest guppy.

Education & Training

  • BA (Health & Society), University of Rochester, 2002
  • MPH (Health Education & Behavior), Northwest Ohio Consortium for Public Health, 2003
  • PhD (Health Education), University of Toledo, 2009

Representative Publications

Sidani JE, Colditz JB, Barrett EL, Shensa A, James AE, Primack BA. I wake up and hit the JUUL:  analyzing Twitter for JUUL nicotine effects and addiction. Drug Abuse & Dependence. In press, 2019.

Study of nearly 2,000 JUUL-related tweets found themes related to dependence, nicotine effects, and/or withdrawal. Also, some JUUL users did not expect to experience dependence and acute nicotine effects.

Sidani JE, Shensa A, Yabes J, Fertman C, Primack BA. Waterpipe tobacco use in college and non-college young adults in the USA. Family Practice. 2018;36(2):103-109. PMID: 29741621. PMCID: PMC6425466.

Positive attitudes and perceived peer acceptability were associated with increased current hookah smoking for both young adults in college and not in college; differences in attitudes or normative beliefs between individuals in college and not in college were not significant. Prevention programming should not exclude adults not in college.

Sidani JE, Shensa A, Naidu MR, Yabes J, Primack BA. Initiation, progression, and sustained waterpipe use: a nationally-representative longitudinal study of U.S. young adults. Cancer Epidemiology, Biomarkers, & Prevention. 2017;26(5):748-755. PMID: 28082346.

Study found that knowledge of toxicants and negative attitudes and beliefs were not associated with hookah smoking initiation, though baseline positive attitudes and intention to use hookah were strongly associated with initiation.

Sidani JE, Shensa A, Hoffman B, Hanmer J, Primack BA. The association between social media use and eating concerns among U.S. young adults. Journal of the Academy of Nutrition and Dietetics. 2016;116(9):1465-1472.

Cross-sectional survey found strong and consistent associations between both volume and frequency of social media use and eating concerns in a nationally representative sample of young adults aged 19 to 32 years.

Click here for a more complete bibliography of Dr. Sidani’s works.

Research Interests

  • Adolescent health behavior
  • Tobacco use prevention
  • Media messaging
  • Technology use